More Data About Your Audience? I Know! Better-Targeted Advertising!
Two reactions to this week's announcement that geodata will soon be attached to tweets:Department of Stale Media Models: "Biz touts the “cool” factor of being able to read tweets from people in your...
View ArticleA Great Journalism Job -- And Why It Won't Go to a Journalist
At work right now I'm spending most of my time trying to find somebody to fill an amazing job. I'm looking for somebody to take the HubSpot blog, which we've built from 5,000 subscribers to over 20,000...
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Advertising in Web Apps Is So Last Century
If you look at pictures of public transit systems in the late 1800s, you'll see a lot of horse-drawn streetcars. Today, these pictures seem like weird snapshots taken in the middle of an evolutionary...
View ArticleDear Marketers: Don't Put Advertising in Filters. It Will Get Filtered Out.
On Tuesday evening I was in Washington DC having dinner at Jaleo, a Tapas place near the Verizon Center. Since I'm on a Foursquare kick right now, I checked in, and poked around.I checked out the...
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Don't Worry About China, Just Innovate
For the past few days I've been in Hong Kong visiting my brother. I've been walking around the city, gawking at everything that's changed (a lot) since 1999, when I was last here. Earlier in the week...
View ArticleThe Flaw in Demand Media's Fast-Food Content Model
After Mike Arrington and Paul Kedrosky's posts on fast-food content this week, I went back and reread the excellent October Wired article on Demand Media. Demand produces tons of content (4,000 video...
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Why HubSpot Is a Field, Not a Factory
A few days ago I posted the following on HubSpot's internal wiki. I'm reposting it here for three reasons: (a) to share a few of the reasons I love working at HubSpot, (b) to add a bit to the excellent...
View ArticleThere Are More Smart People Outside Your Company Than Inside
I love this passage from Atul Gawande's book Better:Among the many distressing things I saw in Nanded [India], one was the incredible numbers of patients with perforated ulcers. In my eight years of...
View ArticleDon't Build a Personal Brand. Build a Lasting Institution.
Yesterday at the Online Marketing Summit in Minneapolis somebody asked me whether HubSpot encourages its employees to build personal brands. My answer was unequivocal: Yes. We want our employees to be...
View ArticleEntrepreneurs, Study Redfin Carefully
Who should we look up to?As HubSpot grows, that question keeps coming up. Sure, we look up to Google and Facebook, but what are smaller, earlier-stage companies doing equally amazing things?This summer...
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